Durex Italia – A Luci Accese

Durex Italy dedicates the month of September to prevention. In the first half of 2022, the brand collected a series of data through anonymous surveys on the sexual habits of Gen Z and Millennials regarding safety, prevention, and sexual education. The data, which were profoundly concerning, were reworked by me into a concept suitable for Instagram. Primarily targeting Gen Z, we sought a tone of voice and visual impact that aligned with their way of being. This gave rise to the project “In the Spotlight,” designed to inform without being preachy.

PED Strategy, RTM and Content Concept by Elisa Malizia – Visual by Oliver Agency