Durex Italia – Special Project: World AIDS Day

On December 1st, it’s World AIDS Day, a day dedicated to raising awareness about this virus that seems to be largely forgotten. Generation Z has heard very little about it, and despite significant advances in science for its treatment, AIDS remains a widespread virus that can lead to serious complications. That’s why on December 1st, 2021, Durex Italy wanted to create a series of posts that shed light on the virus, explaining what HIV is, what AIDS is, and how to prevent and fight it. The project was in collaboration with two longstanding partners of the brand: the Italian Red Cross and Dolly Noire.

PED Strategy, RTM and Content Concept by Elisa Malizia and Durex Italia – Visual by Oliver Agency