In 2021, I took charge of the new social media strategy for the Gorgonzola Dop Consortium, bringing in some innovations and seeking a tone of voice that would resonate with younger generations, especially 90s Millennials. We worked on various fronts (TV commercials, radio spots, print advertising) and then completed a social media strategy that avoided mirroring on FB and IG but allowed the latter to have its own distinctive and visually impactful identity. Additionally, we introduced a “Foodography” column to provide tips on capturing the best food photos.
Foodography
PED Captions, Copy and Strategy by Elisa Malizia – Visual by Metrix Communication